The concept of self

The concept of self 1. Self Concept. The concept of self is relatively hard to describe, as the individual person, began to consider himself as an individual person, without considering him as a part of group or a society. Sirgy (1982) described the self concept as the persons reflection of having an orientation or regard to himself as an object. The notion behind the self concept is the ideology that every human life is unique, he or she is individual object and need to be nurtured Solomon,Bamossy,Askergaard, Hogg (2006). Again this concept is very much depend upon the society, where self is living in. In western culture, where there is a individualistic mode of life and in eastern culture, the individual is strictly a part of society or a family, they live in collectivist society. According to Markin (1979) the self concept is a multi dimensional concept, which consists of five components like Ideal Self, The apparent self, the social self and the actual self while Solomon,Bamossy,Askergaard, Hogg (2006) identifies the component of Self concept as Self Esteem, Ideal and real selves, multiple selves, Symbolic interactionism, the looking glass self, and Self Consciousness. Schiff man and Kanuk(2004) identifies the components of Self as, One or Multiple selves, The Makeup of the self Image, the extended self, Altering the self, Virtual personality or Self. Self Esteem Self esteem refers to the positivity of a person; a person with High self esteem is likely to be confident and will be at the centre of attraction and a person with comparatively less self esteem, will consume the products that will make him/her more confident. Peoples with low self esteem tend to shrink their activities in order to avoid humiliation and embarrassment. (Solomon, Bamossy, Askergaard, Hogg, 2006) Real and Ideal selves According to Solomon, Bamossy, Askergaard, and Hogg, (2006) the real self is the current status of a person, with more realistic characters and attributes. While the Ideal self is our Dream to attain a certain position in life, this concept is greatly influenced by the advertisements or role models where people try to have an image of his/her role model. The ideal self of a person influence the level of self esteem in that particular person, by comparing the current status with the ideal status. Schiff man and Kanuk (2004) define ideal self as a state of condition, which consumers prefer to see themselves in Future, while the real self is the position where a consumer sees himself/herself in the current situation. Most people experience a large gap between their actual self and the ideal self, and it affects the self esteem of that peoples, so it is assumed that, this peoples consumer a variety of products which reflects their Ideal self in order to reduce the gap between their actual self and ideal self. In other words, consumption of symbols is a pathway to attain their ideal self image. Multiple selves According to Solomon, Bamossy, Askergaard, Hogg, (2006) Markus and Kunda (1986), Schiffman and Kanuk (2004) a person is having many selves according the situation and according to the peoples he or she interacts with. During these times any one of the multiple self will be active, while other selves remain temporarily dormant. The Looking glass self In this concept, the individual reads, his self image with the aid of the signal and vibration bounced by others in the society. The desire to view and describe ourselves operates like a psychological sonar, which reads and analysis the signals emitting by others. The result can be varied according to the person who judge the individual and how the individual interpreting the signals, Solomon, Bamossy, Askergaard, Hogg (2006) Self Conscious Solomon,Bamossy,Askergaard, Hogg (2006) analyse the self conscious as the assessment of the real self by an individual Altering self With the aid of accessories and makeovers, an individual is trying to alter the self, to become a different self or an improved self, the notion of altering self is the affinity of the individual to express their individuality by creating a new self, at the same time maintaining the real self (Schiffman and Kanuk, 2004). The Extended Self Extended self is defined as the usage of props and setting by an individual to define their social roles, they consider these props and setting as an integral part of their selves. Solomon, Bamossy,Askergaard, Hogg (2006) (Schiffman and Kanuk, 2004). The importance of self concept analysis in the field of business was described by Sirgy (1982). He analysed that consumers tend to buy products, which relates to the actual self of themselves. While Adam et al (1993) outlined that with the consumption people are projecting a picture of selves to themselves and to others. Consumers tend to buy products, in which they see their actual self. Graeff(1996) found that the consumers perception about a particular brand is entirely depend upon the perception closeness with the brand image and the self image. Solomon,Bamossy,Askergaard, Hogg (2006) analyse that consumption activities are a kind of self definition of an individual and by consumption the individual project the consistency between their values. Through this Essay, the researcher is interpreting own the perception about Self concept to consuming for self esteem for attaining Ideal self image and multiple self. So it is Important for a marketer to understand the Self concept of the consumer, in order to cater the needs and requirement of the consumer at its best. In the consumption diary, the researcher denotes the passion and dream to be a privileged personality, (p.9, 18 and 19) who enjoys the luxury of having a private jet like Mr.Mukesh Ambani or to flying in First and Business class cabins, to buy a car for himself and for the family with his fist salary the researcher is also keen to get a leather jacket like the participants of MTV roadies, all these facts implies the desire to attain an ideal self image, while the researcher also aware of the real self, the researcher comments about his current and jobless situation (p, 16, 9) The researcher is also afraid of his physical appearance while purchasing Jackets, can be interpreted as his immense self conscious while making a purchase or can be interpreted to the lack of self esteem, with these details, it is assumed that the researcher lacks consider amount of self esteem as the gap between his real self and ideal self is too big (Solomon,Bamossy,Askergaard, Hogg.2006) 1. Cultural Theory In the cultural theory, the researcher analysis the affect and influence of his religious ethical or rituals values in his consumption pattern. Different academics, described the concept of culture as; Solomon,Bamossy,Askergaard, Hogg (2006) commented that, Culture is a prism, through which an individual analyse products and try to make their sense out of their own and other peoples consumer behaviour. The culture of a particular individual determines the priority of the purchase and attitudes towards different situations, activities, and substances. Again the influence of the culture is varied according to the geographical locations. The western culture implies more on the individualistic method of consumption, while eastern culture emphasise the importance of collectivism. (Jamal, et al 2003) describes the components which makes the cultural decisions, he views that the values and the ethical believes are the two major components which determines the cultural decision of an individual. Hoffstede (1991) analysis that the culture is biased according to the culture and the condition in which an individual is raised and lived through and these conditions determine the consumer pattern of the individual. Sood and Nasu (1995) comments that the nationality of a person also can influence the formation of the culture and values. The moral conducts are described according to two methods, the deontological and the technological method According to the deontolical method, the moral conducts and the religious beliefs are inherited to a person from the ancestors or from the previous society. (Singhapakdi and Vittel, 1993 and Murphy and Laczniak, 1981). The religion is described as a bunch of moral codes, which governs the conduct of an individual or a group of individuals or a society (Wines and Napier, 1992). Religion is considered to a unified system of beliefs and practices relative to sacred things (Emily, cited in Nejdet Delener, the effects of religious factors on a perceived risk in durable goods purchase decisions, 1990). Religiosity can be stricter than religion as religiosity is the degree of belief that a person hold in his ideas and life (Delener, 1991). The diary (pp. 15) describes the affinity of the researcher to have a traditional food, on the day of religious festival, it says in the dairy that, other room mates were not bothered about the special lunch on that auspicious day of Bakrid, but the researchers mind constantly pushed him to make a move or initiative to make a special dish. This shows his loyalty to the tradition and routine he has been keeping since ages, even not at his home he still strive to make full out of that belief and the researcher go Lidl and prepares food for himself and to the room mates. From the diary abstract (pp. 11) tells that the researcher wanted to have a body massage as his back aches due to the lifestyle he maintains in UK, The researcher is exceptionally cautious about the morality and the cultural and ethical values he inherited from the ancestors, as he avoids doing a body massage, as the massage parlour was ran by women, and his culture doesnt allow him to be touched by other women. This shows the influence of ancestral and the societal situation where the researcher raised, when it comes to morality of the researcher. The religion is one of the main factor which influence the food consumption and the degree of affect is directly proportional to the extent of influence that religion made in that person and how far he follows the religion. Islam is a religion governed by a set of rules and customs which is evaluated and judged by five pillars, consuming halal food is a must for religious people in Islam. The consumption of Halal meat is not an automated process among Muslims. They consume halal food as a form of personal conviction and it is observed that (Bonne, et al 2007). Unlike in the past, the social and the political presence Muslims are increased and they began to ask for the halal labelled meat (Riaz and Chaudry, 2004) Throughout the Diary, the researcher described about the restriction of consuming certain food in his new surroundings. The researcher has demonstrated the precaution that he makes, while he makes a decision to dine outside his house. Another loyalty of the researcher, towards the religion can be seen when he visited a Super Market See Woo where he see the Pork and the halal chicken are served together, and he feels like two opposite poles are served together. From the exact diary words of the researcher it is understood that, it has generated a gross feeling in the mind of the researcher, (pp.11.) On the other occasion the researcher, was doubtful about a food (P), he bought from a shop, and his mind was constantly asking him that, is it allowed food? The researcher clarified his doubt to the vendor before he tasted it, that is that food halal one or not? The researcher felt constant insecurity while consume food outside his house, this kind of insecurity has been described by Nedjet Delener in 1990, Religious individual tends to perceive higher risks during the consumption or while making consumptio n decision, while less religious peoples feel less secure and tends to have comparatively low degree of risks during their consumption decision. From these facts mentioned above, it is assumed that the researcher is highly influenced by religious rituals and symbols while making a purchase decision. 2. Decision making theory In the decision making process the researcher is focusing on the problem solving perspective of Decision making. The consumer decision making process is not a single process, it is associated with many factors (Henry Assael, 1998) The Idea of developing the problem solving perspective of decision making theory is the assumption of dominant school that, the consumer as an Cognitive object while making consumption decision, (Schiff man and Kanuk, 2004). The decision-making perspective holds that buying behaviour results from consumers engaging in a problem-solving task in which they move through a series of stages (John.C.Mowen, 1988, .p15) According to this concept, the consumer moves through a series of Seven stages, before making a purchase decision.(Roger et al, 2001) need recognition. Need recognition occurs when there is a alarming difference between the actual self and the desired self (Solomon et at, 2006, and Roger et al, 2001, Henry Assael, 1998). Recognition of needs happens when a person brazen out with a problem or deficiency (Schiff man et al 2004). Henry (1998) comments that the need in a person can be aroused with variety of inputs such as the past experience of the customer. It is true that the needs are often spurred by the marketing efforts, butThe role of a marketer in creating a need, is not to manipulate the consumer, but to make understand the consumer what his need is, and to direct towards a specific brand, even a pre existing demand is there (Solomon et al, 2006) Pre purchase search From the diary extract (P..) the researcher is trying to obtain the prices of telephone, which the researcher wanted to buy, to call home country. During the pre purchase search, the researcher opts for checking the available information about the telephone through eBay. In order to get a vague idea about the price of telephone sets in United Kingdom, the researcher thought it is best way to search online, and particularly eBay, as a form of external information got from the room mates; it was easy for the researcher to choose eBay for best deals and for an outline about prices. Information search is the mode of survey, which a consumer employs to make an appropriate purchasing decision. ( Solomon etal, 2006) Pre purchase search begin with recognition of need that can be rectified with consumption. There are two kinds of search sources, the internal information source and the external information source. Internal source is the information in the memory from the previous experience of purchase. Past experience gives a huge amount of information about the current choice. If the consumer lacks the past experience, he or she will start searching actively for the information from the external sources like Advertisements and websites, whichever is possible (Schiffman etal 2004) Roger etal (2001) added one more source of information that is accidental or situational information, which the consumer gets by chance or by situation. Here comes the importance of Marketing communication. The correct market communication at the correct time and place, will let the consumer to understand the details about the product and which lead the consumer to get attracted towards the product. Evaluation of alternatives From the diary (p) the researcher demonstrated a perfect example for evaluating the alternatives by searching for best deal for Air tickets to India. After listening to the different fares, the researcher began to evaluate the alternatives, by comparing which one to go for and how it benefits him as a consumer. By comparing the possible alternatives, the researcher decided to nullify the bad deals and go for the best one. This stage is the most time consuming stage for a consumer that is to evaluate the options available from the information, before making a purchasing decision. The modern consumers are flooded with thousands of choices with thousands of brands waiting for the attention of the potential consumer. Solomon et al (2006). At this point of time, the consumers ask themselves a question that, what are my options? and Which is the best? consumers use either memory or the external source to sort the option (roger et al 1998). Decision making process. Throughout the diary, the researcher demonstrated the quest for best deals when purchasing the house holds. According to Schiffman et al (2004) there are three mode of purchase, they are Trial Purchase, repeated purchase and Long term commitment purchase. Where a trial purchase comprised of buying product for first time in little quantity to check the product directly, if the product appeared satisfactory, it is likely to buy that product again for consumption, which is termed as Repeated buying and this mode of repeated buying can lead the customer towards loyalty to that particular brand, which leads to the Long term commitment purchase. While Roger et al (2001) considers there are two phases of purchase behaviours among consumers. The first phase is switching retailer or rely on other mode of retailing such as television or internet or catalogs while the second phase consist of switching the models or the products within the same stores. This phase is aided with the capabilities of the sales person the arrangement pattern of the product to attract the attention of the consumer. The cons umer moves with an agenda during the first three stages of decision making, while Roger argues that, the stage four is not under the complete control of the consumer, as many other factors influence the purchase decision. At this phase, the role of a marketer is important; the consumer mind will be swinging in the confusion of which product to chose. By understanding the consumer behaviour a marketer can lead the consumer the product which they wanted. The way of arranging the product is also an important factor to induce an impulsive purchase at in store condition.( Roger et al, 2001) Consumption Consumption can occur either immediately or delayed, and through consumption the satisfaction of the consumer can be derived. Consumption of a product is depending up on the promotions and offers a consumer can get, if there is best deal offers, it is likely to stock the products, for future use. (Solomon, et al) Post consumption evaluation After the purchase, the consumer starts evaluating the product, if the performance of the product matches the consumer expectation it is likely for the consumer to get satisfied, and vice versa (Schiffman et al, 2004) Roger et al argues, it is important to understand how the consumer use the product, if the consumer abuses the product, it is less likely for the consumer to get satisfied with the product. For making the consumer understand about the usage of the product, to prevent dissatisfaction, the company introduced variety of Instructions and Warranties. With this facilities it is likely for a customer to opt for a re purchase.

Key Components of a Successful Blog

After reading many articles on the web about successful blogging, the main components are fairly universal across the board. The main and possibly most important components would be to blog about something that you have a passion for. Yes, you can fake it for a little while, but eventually you will run out of ideas to write about on that topic, and your readers will lose interest. You must also be able to gain trust and become and authority among your blog following readers.Another crucial aspect is that you must strive to keep your blog different, and interesting. With as many options as there are across the web today, you must be able to capture your readers’ attention. Also, you must consistently post on your blog, allow response to comments, choose an appropriate template, and create a brief biography to give readers more access about who you are and perhaps why you choose to blog. Lastly, you would probably like your blog to be easy found through search engines and the li ke, so include some keywords in there that will allow for that.The most important components and the backbone of your entire blogging experience are to write about something that you are passionate about. One of the articles I read gave the analogy of someone from Hawaii writing about ice fishing, even though he or she may have never seen ice (3 Key). Readers can sense this, and will probably not still around long if they feel that the blogger is simply feeding them a bunch of garbage solely to get site hits.Also, you must stay committed to the topic that you decide to blog about, improve your knowledge on the topic, and consistently provide updates in order to hold your reader base. A second component that is also viably important is that you establish yourself as an authority figure on the blogging topic you choose. This can be accomplished several ways, one of which is to simply master your knowledge on the topic at hand, which was discussed in the previous chapter. This alone wi ll not necessarily establish you as an authority figure on the topic, although it will help.With a successful blog, you are going to want to target a specific audience, and adjust your writing styles appropriately to garner the maximum amount of interest in your blog. The next two components of your successful blog go almost hand in hand. Naturally, most bloggers are not looking to read thesis papers on the topics in question, but rather something different, and interesting. You can do this through a variety of ways; your blog can be humorous, thought provoking, or informative (5 Key).Long term, this is very necessary to developing a successful, popular blog. Another aspect that must be considered when trying to keep your blog interesting is the amount of times you post on your blog. It’s a very simple concept; very few readers are going to want to read the same thing over and over again. Bloggers enjoy reading about other peoples’ lives in an interesting, and captivat ing way. Consistently posting, and dedicating yourself to create and maintain an interesting and addictive blog is a major key in how successful your blog ultimately is.People in general enjoy interaction as well, which is why you want to provide, and encourage, constant feedback from your readers. According to the article titled 5 Key Components to Consider when Creating a Blog, you must remember that your blog is created as a social community, or at the very least, you want your readers to feel that way. The article elaborates on that topic in saying that without the option to comment on your blogs, you have taken away the â€Å"spirit† of the blogging experience.You will simply have a website that is just constantly updated, which will not hold the interest of your readers nearly as long as a friendly, interactive blogging community. With that being considered, the ability and easiness to comment will only get you so far with your blog. You must read over the responses to your article and reply in a timely manor. A reader’s comment can also give you more insight as to what content is most appealing to them and the direction that you’re your blog should follow.Additionally, you will want to entice you readers to comment by initiating a â€Å"Call to Action† of sorts (Attack). This simply is a way to encourage your reader to perhaps subscribe to you blog, or an open ended question to try and entice your readers to leave more comments. The structure of your blog also plays an important role in the ultimate success you will have. If you are creating a blog to try and improve an existing business, or perhaps help a start up business get moving, you would probably like to keep the page looking rather professional.On the other hand, if you are blogging out of the sheer enjoyment of the activity, you will probably want your page to reflect that. Create a fun, entertaining page that will capture your readers’ attention and reflects the mood of your writing. Blogging, as stated earlier, is a social community. Considering this fact, you will also want to include a brief bibliography about yourself. Perhaps why you started blogging, or any other interest you have besides the one that you are writing about in your blog.Doing this creates a more familiar atmosphere that your reader will want to follow and perhaps even comment on. According to the Enzine article, adding a picture to your bio will be helpful, unless you are currently in the witness protection program, which in that case, an Avator or something else along those lines will due. Even if you master all of the previously stated components of a blog, you create a captivating template, and are willing to put forth the time and effort in constantly updating the blog and reading readers’ comments; it could all be in vain.You will want to include keywords in your blogs that will allow it to be more easily available to search engines and the like becaus e, lets face it, if your blog cannot be easily found, how many people to you honestly believe are going to read it? As you can tell creating a blog can be a relatively easy and enjoyable experience. The components of successful blogs are almost universal regardless of which reference you consider.The main thing you must remember is to choose your topic wisely, and be able to expend a large amount of your time in developing, maintaining, and managing your successful blog. Keep all of these components in mind when creating your blog as they are viable to your success and keeping your readers enticed.Works Cited 1. Jacobson, Rich. â€Å"Attack of the Biller Blog. † Web log post. Http://soundbiteblog. com/tag/top-5-ingredients-of-a-successful-blog/. Web. 2. Park, Gyutae. â€Å"3 Key Components of a Successful Blog. † Web. 3. Philpott, TJ. â€Å"5 Key Components to consider when creating a Blog. † Web.

The Truthfulness of Meursault in The Stranger Essay

Meursault is truthful to himself and others throughout The Stranger. Unlike most, he doesn’t feel it necessary to lie in order to make others feel better. He is truthful, regardless of whether or not the truth may hurt. For example, in chapter four Marie asked Meursault if he loved her. Instead of lying to her or giving a vague answer Meursault told her that he probably didn’t love her, but it wasn’t important anyway. Meursault is truthful, therefore not only is his guilt dealt with at the murder trial, but his personal views and opinions come out as well. In fact, during the trial his lack of emotion about his mother’s death seemed to be of more importance than the murder he committed. From this it seems that truth is a crime and†¦show more content†¦Despite Meursault’s imprisonment and imminent beheading, or perhaps because of it, he is genuinely happy. This suggests to the reader that truth brings happiness. 2) Meursault, talking about prison stated â€Å"it was one of Maman’s ideas . . . that after a while you could get used to anything.† At first Meursault struggled going without women, cigarettes, and nature. During a conversation he had with a guard he said he thought that it was unfair treatment. â€Å"But that’s why you’re in prison. . . .Well yes – freedom, that’s why. They’ve taken away your freedom.† After a while Meursault adjusted to the differences. He learned to sleep as a way to pass the time. He would reminisce on past sexual encounters. He would think back to all the objects he had in his room, where they were, and details on them. â€Å"I realized then that a man who had lived only a day could live a hundred years in prison. He would have enough memories to keep him from being bored.† Despite his physical imprisonment Meursault still had his mental freedom. He was able to recount past experiences and let his mind wander. Meursault was able to still think his own thoughts and have his own opinions because these are things which every man is granted that shall never be taken from him. 3) On a lazy Sunday evening, Meursault thinks, â€Å"It occurred to me that anyway another Sunday was over, that Maman was buried now, that IShow MoreRelatedMeursault Is An Absurdism1499 Words   |  6 Pagessurrounding society. The Stranger, a translated novella by Albert Camus, takes place in the early 1940s and revolves around Meursault, a French Algerian. Developed through a presentation of his own thoughts, it grows clear that Meursault is an absurdist. He believes that his actions lack significance, refuses to analyze himself beyond his physical needs, and does not find logical meaning within the surrounding world. As a result of these components of his character, Meursault repeatedly fails to adopt

Emily Dickinson s I Taste A Liquor Never Brewed

Draft: Emily Dickinson Emily Dickinson s works made her a woman ahead of her time, through her unwillingness to conform to the norms of society. Emily Dickinson was a poet from the 1850s. Many people tried to urge Dickinson to publish, but she then had to start worrying about her punctuation in her works. Her works held great power and they reached maturity quite quickly as she talks about how dense the natural world is in one of her poems â€Å"I taste a liquor never brewed†. Emily Dickinson was born on December 10, 1830, in Amherst, Massachusetts. Five years later in 1835 Emily begins four years of primary school (Bloom, Harold). After graduating from primary school she attends Amherst Academy, where the Amherst College student newspaper anonymously publishes one of Dickinson’s works. In 1855, Emily visits her father in Washington, D.C. and meets Charles Wadsworth, her family then moves into the Homestead. Throughout this period in Emily’s life she starts to journal. Once Dickinson’s works were shown to the public for some time now Helen Hunt Jackson urges Dickinson to start publishing, but she refuses. Out of nowhere Dickinson’s father suddenly dies in Boston, and her mother suffers a paralytic stroke but does not end up dying. This event shows impacts in her poems and she starts writing about death. In â€Å"I heard a Fly buzz – when I died† Emily writes about a voice from the dead. Emily died on May 15, 1886 and Lavinia, her sister, later discovered her sister’s poems, whichShow MoreRelatedPoetry Is An Art Of Representation Or Imitation2631 Words   |  11 Pageswas Emily Dickinson. Dickinson has been noted as the girl who hid from society with the fear of being unaccepted, â€Å"Frightened by the world and disappointed in her hopes, Dickinson, it is said, retreated into a privacy that shielded her... There,... she is established as a martyr† (Wolosky 17). 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Although t he city may have many landmarks none bring me as much joy, love, peace and happiness as when I enter Central Park. Surrounded by the city this park grants anyone an escape from the city life. New Yorkers are always active and on the move leading busy lives and because of this people are constantly feeling the stress and pressure that life in theRead MoreHow Fa Has the Use of English Language Enriched or Disrupted Life and Culture in Mauritius15928 Words   |  64 PagesREADINGS Post your close reading posts here. Share this: †¢ Twitter †¢ Facebook †¢ Like this: Like Loading... [pic] 26 Comments on â€Å"CLOSE READINGS† 1. [pic]John Cooper says: July 13, 2011 at 3:36 pm Emily Dickenson’s poem â€Å"Because I could not stop for Death† details the events the narrator experiences after dying. 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